Million became billion for e-commerce business in 2014. The year experienced some major changes in the e-commerce scenario. Globally there was a sharp growth in the business resulting into formation of some very successful brands. In India acquisition of largest fashion e-tailer were observed like Myntra, Flipkart, Jabong, Zovi etc. It can be easily predicted that e-commerce will remain one of the most sought after business for fashion, financial services, real estate, infrastructure and several other industries alike.
Lets check how the Ecommerce business if going to shape up in 2015:
1. Mcommerce to Grow at Rocketing Speed
With most retailers to offer mobile shopping platforms, 2015 will experience a boom in mobile e-commerce. In order to trap more customers, now e-tailors have already started developing mobile sites. This trend is predicted to show a sharp growth in 2015. More and more customer browse internet through a mobile device that is leading them to instant buying.
Our Prediction: Every 7 out of 10 will be a Mobile Device user
2. Magento-2 to have Bigger Market Share
After a long wait from 2011, Magento 2 has finally hit the market. It is expected that this Ecommerce platform will have a huge market share in 2015, followed closely by WooCommerce. The new version of Magento will change the landscape and offer a diverse shopping experience to users. Magento 2 will be using HTML 5, CSS 3, PHP 5.4 and 5.5 and Require.js and will help pages to load faster.
Our Prediction: There will be a huge switch from Ecommerce platforms to Magneto -2
3. An Application for Everything
Even until mid 2014 consumers were using their mobile devices to research on products they wanted to buy. The gradual shift of purchasing through the mobile itself has already started taking place towards the end of the year. The year 2015 will be the year of mobile applications. There will be apps making it all the more easy for you to shop through your mobile.
Our Prediction: There will be a resurgence of enhanced versions of already launched apps.
4. Easy Tracking through Cross-device
Tracking through multiple devices will make a huge difference. The usage of cross-device tools to track how regular customers switch between devices and how many customers buy using all the three devices will bring up interesting results. Tracking other things like basket size, time of day and first purchase will help businesses to take strategic decisions to improve sales.
Our Prediction: Cross tracking devices will have a huge impact on Ecommerce.